probl ems that cannot be ignored. Some le aders unwilling t o do masses w ork, masse s concept weak, on masses feeli ngs not deep, pe ndulum not are wit h masses of relationshi p, thi nk masses w ork is rev oluti onary war era of thi ngs, now obsol ete ha s, buried busine ss w ork, ignore d masse s work of situation compare d Ge neral ; some leader s not do masse s w ork, ol d method regar dless o